Nic Winslade
How's it going with your customers right now - honestly?
I'm practising what I preach - leaning in to listen to my own customers. I see a real opportunity to solve the common frustrations people have with understanding their customers, and the role that plays in what they build next or the decisions they make.
🎵 Some music while you're here
First, a bit about you.
So I know who I'm talking to when I read your answers.
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Let's start with what you know.
Both sides of this are useful to me.
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Where's your focus right now?
Select all that apply.
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What are you using to understand your customers?
Select everything that applies.
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Here's where it gets interesting.
Most organisations bump into the same wall, just dressed differently.
What do you keep running into when it comes to making decisions about what to build next?
No need to make it sound strategic. The messy version is more useful.
When that frustration happens - what does your organisation usually do about it?
This tells me more than almost anything else.
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Almost there. This is the most important one.
What would you pay good money to know about your customer?
Don't overthink it. First answer is usually the truest.
What's at stake if this doesn't get resolved?
Revenue, reputation, a specific decision, team credibility - whatever it is for you.
If this was solved - what would be different?
Paint the picture.
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