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Human Insight · Future Intelligence
We bring customer insight and commercial insight together to design solutions that return customer demand, loyalty and revenue.
"The strongest research we've seen. For the first time we understand why customers arrive - and what brings them back."- Head of Marketing, Chorus
"Both the numbers and the voice of the customer. Our proposal was approved without a single modification."- GM Customer Experience, Bay Venues
Customer and Commercial Signals and Insights, together forms Demand Intelligence.
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Sound familiar?
Every team we work with is stretched. Pulled between stakeholders, complaints, and the next quarterly review. There's no shortage of data - but rarely the time to step back and ask:
"What's the bigger picture?"
"What's the common thread?"
"Where should we actually focus?"
That's where we come in. We go deep - into the customer, the data, the commercial reality - and surface the insight that makes the next move obvious.
The ESIV Method
Four stages. Same every time. Because when the process is solid, the answers come faster.
What we do
Deep customer intelligence. Practical strategy. Real outcomes.
Qual and quant research that surfaces what people actually think, feel, and do.
Journey mapping, service blueprinting, and co-design across every touchpoint.
From idea to validated concept - grounded in evidence, not assumption.
Connect the voice of the customer to the metrics that matter.
Facilitated workshops that bring the right voices into the room.
Prioritised, evidence-backed pathways from here to where you need to be.
Selected Work
Different sectors. Same commitment to understanding the customer first.
Customer-centric commercial strategy - segmentation, automation, and data-led performance to guide service transformation.
Brand architecture, customer research, and financial modelling for a new service proposition. Full digital CX transformation.
Stakeholder research, BI frameworks, and strategy for a regional Business Events platform.
Shifted service delivery from policy-centric to user-centric through research and validation.
Co-design with industry, iwi, and hapū for sustainable tourism growth.
Impact model aligning community food resilience to ESG goals - resulting in a multi-year partnership.
Experience strategy and research for Fieldays - their biggest customer event of the year.
B2B & B2C marketplace from discovery through UX, GTM, and scale.
A note from Nic
7 quick questions about what you're working on and what you wish you understood better about your customers. No pitch. No funnel. Just curiosity.
Take 2 minutes to tell me →Fair warning - I put my favourite playlist on it. x Nic
Almost there. This is the most important one.
What would you pay good money to know about your customer?
Go Deeper
For leaders who refuse to lose touch with the people they serve.
Curated Peer Group
A structured exchange for decision-makers navigating AI, customer intelligence, and growth. Real conversations about what's working.
By invitation - curated membership
Request Invite
About Nic
I'm Nic Winslade - a global award-winning strategist bridging human insight, business intelligence, and service design.
I help organisations understand the gap between what they think is happening and what's actually going on. Then I help them close it.
I call this Decision Intelligence.
Work with NEWHMN
Not sure what you need yet? That's fine - the best work starts with a conversation.