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Human Insight · Future Intelligence
NEWHMN helps organisations make better decisions – by bridging the voice of the customer with the intelligence of data.
Work with Nic See the methodWe call it Decision Intelligence. You might call it finally understanding what's actually going on.
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What clients say
"This is the strongest research we've seen since I've been here. For the first time we understand why customers arrive and what will bring them back."– Head of Marketing, Chorus
"Having both the numbers and the voice of the customer behind us meant we could present a well-considered and robust proposal; one that was approved without any modifications."– GM Customer Experience, Bay Venues
Before you invest in AI
Most AI strategies start with the technology. The ones that work start with the layer underneath it. Four questions. A readiness profile. Plus the architecture concept most relevant to where you are.
Take the readiness check →AI Readiness
Someone pitches your team on AI. What's the first internal conversation?
The ESIV Method
A four-stage framework for turning human insight into decisions your whole organisation can stand behind.
What we do
Qualitative and quantitative research that surfaces what people actually think, feel, and do.
Journey mapping, service blueprinting, and co-design to improve every touchpoint.
From idea through to validated concept – grounded in evidence, not assumption.
Frameworks that connect the voice of the customer to the metrics that matter.
Facilitated workshops and co-design that bring the right voices into the room.
Prioritised, evidence-backed pathways from current state to future vision.
The ESIV Method – in full
Every engagement follows the same four-stage approach. Not because it's rigid – because it works.
We start by getting deep inside your world – your customers, your people, your systems. We don't assume. We observe, we listen, we map.
We synthesise everything we've learned into a strategic view – where the gaps are, what the data is telling you, and where the real value lives.
With evidence and strategy in place, we translate insight into action – requirements, recommendations, roadmaps, and quick wins.
Test and validate the new design against real users and baseline metrics before you commit. Often the most valuable stage of all.
The result? Decisions your whole organisation can stand behind.
No more gut-feel. No more conflicting opinions. Just clear, human-grounded, data-backed direction.
Work with NicSelected Work
Understand people first. Then build something that lasts.
Customer-centric commercial strategy to optimise digital journeys – segmentation, automation and data-led performance to guide service transformation.
Audience-centric brand architecture, customer research and business case for café Plentie. Leading a full Leisure Management System review.
Stakeholder research, BI frameworks, system audits and strategy to deliver a Business Events platform for the region.
Shifted service delivery from policy-centric to user-centric through IA research and validation.
Co-design with industry, iwi and hapū to build a future-proofed strategy and roadmap for sustainable tourism growth.
Funding and impact model aligning community food resilience to ESG goals – resulting in a multi-year corporate partnership.
Experience strategy and research for Fieldays – one of New Zealand's largest industry events.
B2B & B2C service marketplace from idea through discovery, UX, GTM and scale.
About Nic
I'm Nic Winslade – A global award-winning strategist who bridges human insight, business intelligence, and service design.
I help organisations understand the gap between what they think is happening and what's actually going on – with their customers, their systems, their decisions. Then I help them close it.
I call this Decision Intelligence.
Work with NEWHMN
Not sure what you need yet? That's fine too – some of the best work starts with a conversation.
Send Nic an email